What are the 14 Function of Packaging?
The most critical function of marketing is packaging. Wrap, tie, or store any product in containers, cartons, or boxes, etc., so that the product can be refreshed and protected. But packaging doesn’t just mean work. Packaging has a wide range of meanings.
The packaging dates back to 1035 when a Persian traveler visiting in different markets in Cairo noticed that vegetables, spices, and hardware were wrapped in paper for consumers after they were sold. Over time, attempts were made to use available natural materials, such as clasps, wooden boxes, pottery, woven bags, etc. However, cardboard paperboard cartons were first used in the 19th century.
Michigan State University was the first to offer a degree course in “packaging engineering,” and since then, there has been no turning back. The product packaging industry is booming with this material, and it’s the “packaging” that attracts buyers.
Packaging is a science, art, and technology for attaching or protecting products for distribution, storage, sales, and use. It also refers to the process of packaging design, evaluation, and preparation of packages.
In short, packaging can be defined as an integrated system for transportation, warehousing, logistics, sales, and end-use. In packaging, safety, security, transportation, information, and sales, it is fully integrated into government, business and institutional, industrial, and personal use in many countries.
Also Read: Get Custom Cardboard Boxes from PackagingXpert
14 Major Packaging Functions
- Contain
- Carry
- Dispense
- Preserve
- Measure
- Communicate
- Display
- Motivate
- Glamorize
- To help in Distribution
- Consumer Protection
- Prevention of Adulteration
- Health and Hygiene
- Promote International Trade
Function # 1. Contain:
Some containers are needed to move a particular product, for example, grease, from manufacturing to the area of use. The package performs this function.
Function # 2. Carry:
To reach final use, these are placed in small boxes like food packaging or bottles assembled by chipboard packers or bundle groups. This further equipment shipment out of the manufacturing plant so there are many things to do.
Function # 3. Dispense:
In the hands of the consumer, the product cannot be used in full simultaneously but only partially. Therefore, it is essential to remove any part of the product without destroying the container so that the rest of the product can be safely stored for future use. As such, dispensing content is an integral part of the quality packaging that accompanies it.
Function # 4. Preserve:
In most cases, the finished product will not be used immediately and should be stored and preserved for the future. A package performs this function.
Function # 5. Measure:
Nowadays, a package has become a measuring instrument in addition to its other functions. Different packages of vegetable oil contain 1 kg, 2 kg, 5 kg, and similar items. The same goes for other things.
Function # 6. Communicate:
Symbols, trademarks, slogans, and other such methods are being used to help the producer communicate with the user. It can also take the form of instructions, warnings, guarantees, specifications, etc.
These are very effective because the message stays with the custom printed boxes and is accessible whenever needed. All of these products help to promote sales and loyalty.
Function # 7. Display:
A large number will see the message on the surface of the package of people; it is a very effective way of advertising. Nowadays, we are constantly learning better ways to take advantage of the package’s ‘display’ value to attract attention.
Function # 8. Motivate:
The package and its message play an essential role in helping the buyer decide if there is a need, whether the box’s contents will meet that need, and what sizes or brands will serve the purpose.
In this way, the package has become a force to be reckoned with, encouraging consumers to buy and promoting sales of one brand rather than another.
Function # 9. Glamorize:
Especially in cosmetics and toilets, sheets, fabrics, decorations, embossing techniques, and foreign closures create the illusion of something precious.
Function # 10. To Help in Distribution:
Physical distribution systems include warehouse and inventory control, material handling, transportation, and packaging. Personalized Packaging is directly compatible with other activities of the physical distribution system.
Function # 11. Consumer Protection:
Packaging regulatory measures play a vital role in meeting consumer expectations about quantity, and quality. It reduces the entry into variations of immovable products, quantity, and quality. In this way, it helps to increase consumer confidence.
Function # 12. Prevention of Adulteration:
The distribution system involves a lot of hands, and this increases the chances of mixing. Attractive and Sturdy Packaging for retail consumer goods helps the end-user deliver quality products in quantity for their money.
Function # 13. Health and Hygiene:
Selling many products in the open and the loose is harmful to health. Packaged products, especially food products, will protect consumers from this health risk.
Function # 14. Promote International Trade:
It is possible to increase exports to guarantee quality, safety, quantity, proper distribution, etc.
